Dinasti International Journal of Digital Business Management
Vol. 3 No. 6 (2022): Dinasti International Journal of Digital Business Management (October-November

USE OF THE LINKEDIN APPLICATION ON BRAND AWARENESS AND CORPORATE IMAGE (LITERATURE REVIEW STUDY)

Sameer Seth (University of Rajasthan, India)

Article Info

Publish Date
24 Nov 2022

Abstract

The Literature Review article on the Use of the Linkedin Application on Brand Awareness and Corporate Image is a scientific article that aims to build a research hypothesis on the influence of inter-variables to be used in further research. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study include: 1) the Linkedin application has an effect on brand awareness; 2) The LinkedIn application has an effect on corporate image; and 3) Brand awareness has an effect on corporate image.

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Journal Info
Dinasti International Journal of Digital Business Management
Website

Abbrev

DIJDBM

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...