Cendekia Niaga
Vol 6 No 1 (2022): Jurnal Cendekia Niaga terbit per 1 Agustus 2022

Pengaruh Label Nomor Registrasi Barang Keamanan, Keselamatan, Kesehatan, Dan Lingkungan Hidup (K3L) Dan Harga Terhadap Keputusan Membeli Produk Seprai

Listiani, Irma (Unknown)

Article Info

Publish Date
30 Jul 2022

Abstract

The purpose of this study was to find out the influence of registration number label of Security, Safety, Health, and Environment, and also the products’ price on consumer purchase decisions on bed sheet products. This research was quantitative study with 100 respondents. The collected data were then tested for validity and reliability, then analyzed using the Structural Equation Modeling method based on PLS version 3.0. The result of data analysis show that registration number label of Security, Safety, Health, and Environment and price has a positive and significant effect on consumer purchase decisions.

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Journal Info
Cendekia Niaga
Website

Abbrev

JCN

Publisher

Pusat Pendidikan dan Pelatihan Perdagangan Kementerian Perdagangan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Cendekia Niaga receives manuscripts with some topics/issues of trade and trade-related issues including Domestic Trade and Consumer Protection, International Trade and Trade Remedies, Trade-related human resources competency development, and Small Medium ...