Global Research on Tourism Development and Advancement (GARUDA)
Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)

Pengaruh Fasilitas Kamar dan Perceived Value pada Minat Beli di Hotel

Irfan, Muhammad (Unknown)
Utami, Nisa Rahmaniyah (Unknown)

Article Info

Publish Date
02 Nov 2022

Abstract

The purpose of this study is to determine the dominant factor of room facilities in negative reviews and to determine consumer buying interest at the Horison Ultima hotel. This study uses a quantitative descriptive research method, which uses an application that is calculated using the T test. The sample in this study was taken by random sampling and involved 100 respondents. The results showed that all variables received good ratings by the respondents. Multiple Regression Test shows that Room Facilities and Perceived Value variables have a significant simultaneous (together) effect on Purchase Interest at Horison Ultima Hotel Bekasi.

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Journal Info
Global Research on Tourism Development and Advancement (GARUDA)
Website

Abbrev

Garuda

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

This journal examines the phenomenon of unique interrelation between tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development, including: - Cultural and Heritage Tourism - Sustainable Tourism - ...