MEDIA BISNIS
Vol 14 No 1 (2022): Media Bisnis

Faktor-Faktor yang mempengaruhi Perilaku Belanja Online pada E-Commerce Shopee

Shelly Lau (Trisakti School of Management)
Wibisono Soediono (Trisakti School of Management)

Article Info

Publish Date
01 Sep 2022

Abstract

The purpose of this study is to know the influence of Relative Advantage, E-WOM, and Trust toward Attitudes towards Online Shopping to E-Commerce Shopee. The research design used descriptive research and causality research and variables are measured with 5 points Likert scale. This research collected by questionnaire by used primary data. The sampling in this study was purposive sampling and used 120 respondents. The data analysis techniques used in this study were descriptive statistics, quality tests, assumption tests, and hypothesis testing. The result of this study indicate that relative advantage, e-wom, and trust have an influence to attitudes towards online shopping.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MEDIA BISNIS
Website

Abbrev

mb

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human ...