UPAYA PENGEMBANGAN PRODUK UNTUK EFEKTIVITAS UMKM WAJIK IBU OOT DI DESA CIMANDE

Yulianingsih Yulianingsih (Universitas Djuanda Bogor)
Dede Hamdani (Universitas Djuanda Bogor)
Angga Permana Setiawan (Universitas Djuanda Bogor)
Azwina Putri Anggari (Universitas Djuanda Bogor)
Azizah Syafira Putri (Universitas Djuanda Bogor)
Muhammad Ramadhan Al – Ues (Universitas Djuanda Bogor)
Muhamad Hilman Albajuri (Universitas Djuanda Bogor)
Muhamad As Ari (Universitas Djuanda Bogor)
Vicky Amelia (Universitas Djuanda Bogor)
Galuh Reza Dwi Agusta (Universitas Djuanda Bogor)
Aldi Suherlan (Universitas Djuanda Bogor)

Jurnal Pengabdian kepada Masyarakat
Vol. 2 No. 7: Desember 2022

Efforts to increase sales productivity and effectiveness for UMKM in Cimande Village through attractive product packaging and marketing innovations. The development of this innovation aims to make business actors, especially in Cimande Village, get maximum results from selling or the production process of their business. Especially in the current modernization era, it will greatly help them in making sales online, be it on the Marketplace or Social Media. Besides that with the existence of attractive product packaging than before, it will make it easier for consumers to get to know the type of UMKM product.