Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Vol. 2 No. 2 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance

MEASURING SERVICE QUALITY USING THE SERVQUAL METHOD AND ITS IMPLICATIONS FOR CORPORATE BRANDING OF PT. PROLAB MEDIKA SERANG CITY: PENGUKURAN KUALITAS PELAYANAN MENGGUNAKAN METODE SERVQUAL SERTA IMPLIKASINYA TERHADAP CORPORATE BRANDING PT. PROLAB MEDIKA KOTA SERANG

Hafidz Hanafiah (Universitas Bina Bangsa)

Article Info

Publish Date
08 Aug 2022

Abstract

In this study, it used Mix-Methods, which is a combination of quantitative and qualitative. Quantitative measurement of service quality using the Service Quality or SERVQUAL method, while the implications for corporate branding use qualitative. The results showed that customer satisfaction about service quality was still below 80% or 75.90%. The numbers that need to be improved again in the future for the sustainability of corporate branding in the customer perspective

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Journal Info
Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Website

Abbrev

home

Publisher

Education and Social Center Publisher

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) is a peer-refereed open-access National journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy. Starting from 2021, IJEBEF would be published Three times in a year. ...