NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Vol. 2 No. 4 (2022): November : Jurnal Pengabdian Kepada Masyarakat

Pelatihan Kewirausahaan “Menerapkan Strategi Pemasaran Yang Efektif Agar Produk Kerajinan Tangan Yang Dihasilkan Diterima Pasar” (Panti Asuhan Annisa, Pekanbaru, Riau)

Dewi Martha (Unknown)
Indah Intani (Unknown)
Rizkinisa Afsyah (Unknown)
Rodiatun Mukarama (Unknown)
Susi Aritonang (Unknown)
Yurike Milenia (Unknown)



Article Info

Publish Date
07 Nov 2022

Abstract

Handicraft is an artistic activity that focuses on hand skills and functions to process raw materials that are often found in the environment into objects that are not only of use value but also of aesthetic value. In the Community Service (PKM) activity of STIE Mahaputra Riau, lecturers and students involved in this activity came directly to the Annisa Pekanbaru Orphanage to provide training on making handicrafts with simple ingredients to produce handicraft products that have a high selling value in the market, conduct discussions , questions and answers and counseling about effective marketing strategies to market the handicraft products produced as well as providing motivation about the concepts and benefits of entrepreneurship for school-age children at the Annisa Orphanage Pekanbaru. This PKM activity aims to generate and foster an interest in entrepreneurship for school-age children at the Annisa Orphanage, Pekanbaru, Riau, so that they are motivated to realize their own business or business independently and succeed with their own business by engaging in the handicraft business.

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Journal Info

Abbrev

nusantara

Publisher

Subject

Social Sciences

Description

NUSANTARA: Jurnal Pengabdian Kepada Masyarakat, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal NUSANTARA terbit 1 tahun 4 ...