Jurnal Ilmiah Ekonomi dan Bisnis
Vol. 19 No. 2 (2022)

STRATEGI RETENSI PELANGGAN MELALUI CUSTOMER-TIER PROGRAMS

Nanda Eka Fitriani (Universitas Padjadjaran)
Cecep Safa’atul Barkah (Universitas Padjadjaran)
Tetty Herawaty (Universitas Padjadjaran)
Lina Auliana (Universitas Padjadjaran)

Article Info

Publish Date
26 Sep 2022

Abstract

This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. In formulating the strategy, various analyses such as internal-based resources, VRIN framework, identification of Sustainable Competitive Advantage (SCA), and TOWS analysis are carried out. From the various analyses, a customer-tier strategy is formulated in the form of membership that is expected to solve the problems of Nunu Leather.

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Journal Info
Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

JIEB

Publisher

Universitas Lancang Kuning

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ekonomi dan Bisnis invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development ...