Jurnal PKM Manajemen Bisnis
Vol. 2 No. 2 (2022): Jurnal PKM Manajemen Bisnis

Enhancing Entrepreneurial Skills in Puncak Bogor Tourism Village

Anita Amalia (Unknown)



Article Info

Publish Date
01 Jul 2022

Abstract

Beautiful nature is a bonus for an area, but it is more valuable or has added value if local people can maximize their potential. Therefore, improving the quality of human resources in the form of skills in producing natural products as souvenirs is a necessity. These skills are relevant to the regional theme, namely as a tourist destination. This service activity is carried out, aiming to share knowledge and provide training on processing agricultural products in tourist cities, so that they become regional specialties, and become a source of income. The activity method is training on making wedang in the Puncak Bogor area. The results of this activity, especially in the form of increased knowledge and skills in making wedang. Then increase public understanding about marketing products effectively, namely utilizing social media as information dissemination and image formation, so that production results are widely known by Indonesian people, especially visiting tourists.

Copyrights © 2022






Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal ...