Wiga : Jurnal Penelitian Ilmu Ekonomi
Vol. 12 No. 2 (2022): June 2022

MSME Business Decision Analysis in Indonesia during the Covid 19 Pandemic

Moh. Hudi Setyobakti (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Khoirul Ifa (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Ani Yulianti (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Ria Meilan (Institut Teknologi dan Bisnis Widya Gama Lumajang)



Article Info

Publish Date
30 Jun 2022

Abstract

The Covid 19 pandemic in Indonesia has an impact on the sustainability of the business sector, especially MSMEs. MSME actors are faced with situations and must make decisions in the midst of environmental changes that occur. Different conditions in each MSME, both different types of business, business capacity, resource capacity, make different decision attitudes. This research is a secondary research, conducted by reviewing the articles that have been published and published in Indonesia, as many as 15 articles. The results of the study show several important decisions taken by MSMEs during the COVID-19 pandemic, including 1) Survival strategy, by making savings, 2) Optimization of the resources they have, without adding other additional resources, 3) Participation in the economic recovery program by the government includes social assistance, training and assistance, tax incentives, and credit restructuring, 4) Application of information technology such as digital marketing and financial technology transformation, 5) Personal selling improvement, 6) Product innovation, 7) Preventive steps with more mature business planning . The contribution of this research is to provide input for policy makers to pay attention to the needs of MSMEs in making decisions for business continuity, as well as developing research analysis of MSME business decisions.

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Journal Info

Abbrev

wiga

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Wiga : Jurnal Penelitian Ilmu Ekonomi is published twice a year in March and September, published by Sekolah Tinggi Ilmu Ekonomi Widya Gama since March 2011. Wiga : Jurnal Penelitian Ilmu Ekonomi is intended as a forum for publishing scientific articles in the field of economics : Accounting, ...