<![CDATA[This study aims to examine the effect of service quality on customer loyalty with customer satisfaction as a mediating variable. The type of research used is explanatory research. The population used is customers who have visited the Janji Jiwa Malang coffee shop. The sampling method used is non-probability sampling with an accidental sampling technique. The sample used was 100 respondents. The data collection method used a questionnaire, then the data that had been collected were analyzed using path analysis. The results of this study were service quality has a positive and significant effect on customer loyalty. Â Customer satisfaction has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer satisfaction and customer satisfaction can mediate the effect of quality. service to customer loyalty.]]>
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