Jobmark: Journal of Branding and Marketing Communication
Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)

Brand Guardian in a ‘Fragile’ Society

Dyah Hasto Palupi (MIX Marketing & Communication)
Dwi Wulandari (MIX Marketing & Communication)
Nurur Bintari (MIX Marketing & Communication (SWA Group))
Wawan Setiawan (MIX Marketing & Communication)

Article Info

Publish Date
03 Jul 2019

Abstract

Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.

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Journal Info
Jobmark: Journal of Branding and Marketing Communication
Website

Abbrev

JOBMARK

Publisher

Universitas Bakrie

Subject

Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand ...