Jobmark: Journal of Branding and Marketing Communication
Vol. 3 No. 2 (2022): JOBMARK Vol 3 No 2 (January-June 2022)

Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022

Aruman, Achmad Edhy (Unknown)
Hendriani, Lis (Unknown)
Palupi, Dyah Hasto (Unknown)
Wulandari, Dwi (Unknown)

Article Info

Publish Date
10 May 2022

Abstract

This article reports and discusses the judging results of The Most Engaging Brands Award 2022 organized by Mix Marketing & Communication. In today's digital era, brand managers are no longer just thinking about brand awareness and image, but also the most important thing is brand engagement. Consumer engagement with the brand occurs because of love; if love is not present, then positive engagement will create love. This premise is evident from several entries in The Most Engaging Brands Award 2022.

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Journal Info
Jobmark: Journal of Branding and Marketing Communication
Website

Abbrev

JOBMARK

Publisher

Universitas Bakrie

Subject

Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand ...