The Indonesian Journal of Business Administration
Vol 8, No 3 (2019)

INTEGRATED MARKETING COMMUNICATION STRATEGY AND VISIT INTENTION THE CASE OF ARUNA DINE AND COFFEE


Article Info

Publish Date
07 Nov 2022

Abstract

IMC believed will increase the revenue of a company, The research will focus on the integrated marketing communication and how to improve the marketing communication for Aruna dine and coffee and to find the best solution in integrated marketing communication so Aruna dine and coffee can compete for the competition at the cafe and coffee shop, the typical of IMC that used is advertising, direct marketing, personal selling, and sales promotion with this research it will improve the Visit Intention to a coffee shop.Keywords:IMC, Integrated Marketing Communication, Advertising, Direct Marketing, Sales Promotion, Personal Selling, Visit Intention, Cafe, Coffee Shop.

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Journal Info
The Indonesian Journal of Business Administration
Website

Abbrev

IJBA

Publisher

Institut Teknologi Bandung

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...