<![CDATA[Public services at the Buleleng Regency Transportation Office require improvement to achieve optimal levels of community satisfaction. The main objective of this study is to formulate a strategy to improve public services at the Buleleng Regency Transportation Office by applying the SOAR method. This study used a qualitative research approach. Data was collected by observation, documentation, focus group discussion (FGD) techniques. To achieve the maximum target, strategies to achieve it include: (1) revitalization of facilities and infrastructure in the field of transportation; (2) make comprehensive planning in order to improve connectivity between regions in Buleleng Regency; (3) increased supervision and control of land, river and lake transportation; (4) the effectiveness and efficiency of managing activities whose budgets are sourced from the District APBD, Provincial APBD and APBN; (5) improve maintenance and coordination in terminal and parking management; (6) synergy with stakeholders in order to improve community discipline in traffic; (7) improving the ability of human resources in the field of transportation; (8) development of information system openness through various social media and information; (9) conduct comprehensive monitoring and evaluation in order to increase regional revenues from the transportation sector; (10) Increased service capacity of the Motor Vehicle Testing Technical Implementation Unit; (11) Imposition of strict rewards and punishments on employees. The results of this research are useful for the local government of Buleleng Regency. This strategy can be used as a reference in the preparation of the roadmap for the development of the Buleleng Regency Transportation Office.]]>
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