Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol 7, No 4 (2022): November 2022

Training on making digital brochures as an online promotion strategy for MSME products

Hera Febria Mavilinda (Department of Development Economics, Faculty of Economics, Sriwijaya University)
Nofiawaty Nofiawaty (Department of Development Economics, Faculty of Economics, Sriwijaya University)
Akhmad Nazaruddin (Department of Development Economics, Faculty of Economics, Sriwijaya University)
Lina Dameria Siregar (Department of Development Economics, Faculty of Economics, Sriwijaya University)



Article Info

Publish Date
16 Nov 2022

Abstract

Micro, small and medium enterprises (MSMEs) are one of the sectors that are essential pillars in the recovery of the Indonesian economy after the COVID-19 pandemic outbreak in early 2020. Through the Ministry of Cooperatives and SMEs, the Indonesian government is trying to make a transformative recovery to revive MSMEs after the pandemic by bringing MSMEs into the digital ecosystem. The first step to enter the digital ecosystem is to design an online promotion strategy. Digital brochures are a form of online promotional media that can be an alternative for MSMEs to market and sell their products in an interactive and interesting way. The purpose of community service is to support government programs in the transformative recovery of MSMEs by providing training and assistance in making digital brochures for MSMEs in Muara Penimbung Ilir Village using the Canva application. The participants consisted of 25 MSMEs. The method of implemention community service activities is carried out offline through presentation, tutorials and interactive discussions. The results showed that 95% of the participants had understood the steps in making digital brochures. In addition, they are able to make their own digital brochures using the Canva application to market their products online.

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Journal Info

Abbrev

jpkm

Publisher

Subject

Humanities

Description

ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian ...