Strategi Model Bisnis Startup Pupuk Berbasis Inovasi Limbah Ternak dan Cangkang Telur di Kabupaten Jember

Anarofida Anarofida (Program Studi Agribisnis Fakultas Pertanian Universitas Jember)
Ratih Apri Utami (Program Studi Agribisnis Fakultas Pertanian Universitas Jember)
Meihilda Dona Pratiwi (Program Studi Agribisnis Fakultas Pertanian Universitas Jember)
Rizky Bangkit Pamungkas (Program Studi Agribisnis Fakultas Pertanian Universitas Jember)
Sapna Dwi Elisa (Program Studi Ilmu Tanah Fakultas Pertanian Universitas Jember)
Ubaidillah Ubaidillah (Program Studi Agronomi Fakultas Pertanian Universitas Jember)

Jurnal Sosial Ekonomi Pertanian
Vol 15 No 3 (2022): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)

The scarcity of fertilizers provides an opportunity for startup businesses to provide alternative organic fertilizers. PTC Organic is one of the pioneering business startups in producing alternative fertilizers that utilize livestock waste as the main ingredient in the form of egg shells, chicken bones, and beef bones that involve a series of processes so that they become available nutrients for plants. The research method used is descriptive-analytic using the Bussiness Model Canvas (BMC) method and SWOT analysis. The objectives of this research are 1) to map out the current PTC Organic business model using BMC, (2) to develop alternative business development strategies using the SWOT method. Internal and external factors include seven aspects of internal factors (Product, Price, Promotion, Business Location, Process, People, and Physical Evidence) and four aspects of external factors (Industrial Competitors, Suppliers, New Entrants, and Buyers). The results obtained are the position of Organic PTC is very profitable, namely in Quadrant I (0.3, 0.22). So anaggressive strategy in creating innovation and product development is necessary for the sustainability of PTC Organic's business.