Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Vol. 10 No. 2 (2022): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2022 Edition)

IMPACT OF YOUTUBE AS AN ACADEMIC LEARNING RESOURCE FOR STUDENTS: AN E-LEARNING THEORY PRACTICE

Phulpoto, Amanullah (Unknown)



Article Info

Publish Date
16 Dec 2022

Abstract

The student habit of using the digital platforms can be used to compliment the traditional learning methods. Specifically, designed digital learning platform can support the learning with convenience of time, place, and pace. They can increase the engagement of students and produce higher learning outcomes with increased satisfaction and competence. This study aimed to explore the impact of YouTube as an online resource for academics and learning purpose of students. To fulfill the objective of the study, we conducted 12 semi-structured interviews, and employed thematic analysis procedure to analyze the data. Based on the framework of e-learning theory, we explored the impact of online YouTube based lectures on the academics of students. Moreover, in our empirical examination based on in-depth interviews, we found that the convenience provided by the platform and the expertise of content providers on YouTube help students solve their problems and meet their required goals of academics and learning. To conclude this study, the implications of these findings are discussed in detail.

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Journal Info

Abbrev

JOBE

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

The Journal of Business and Entrepreneurship (JoB&E) is the official journal of the Faculty of Business, Sampoerna University, with a frequency of publishing two times per year, in May and November. JoB&E is a double blind peer-reviewed journal devoted to the publication of original papers. We ...