Jurnal Pariwisata Pesona
Vol 7, No 2 (2022): Edisi Desember 2022

Sustainability principles of the community-based tourism in Gemblung market

Rizki Rahmasari (Gadjah Mada University)
Samodra Wibawa (Gadjah Mada University)



Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to determine the extent to which the causative principles of community-based tourism (CBT) have been applied in the management of Pasar Gemblung, a traditional market in Magelang Regency. Through a descriptive-qualitative approach, this study finds that the principles of CBT have been applied, so that the tourism market is expected to be sustainable. The driving factor for this principle is access to natural resources, market demand, the capacity of human resources, and employees, the inhibiting factor is access to resources and activities with other community activities. In order to make Pasar Gemblung better, the manager needs to open wider communication with residents, conduct promotions to increase the number of visitors and attract investors, and invite residents from other villages to be involved on a limited basis. For further research on this topic, we suggest deepening the aspects of local culture and its educational aspects.

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Journal Info

Abbrev

jpp

Publisher

Subject

Social Sciences

Description

Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. ...