Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022

PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PARFUM THE BODY SHOP BODY MIST JAPANESE CHERRY BLOSSOM PADA TOKO THE BODY SHOP PALANGKA RAYA

Tasman H. Taher (SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS)
Pamungkur Pamungkur (SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS)
Sunarmie Sunarmie (SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS)

Article Info

Publish Date
30 Sep 2022

Abstract

The purpose of this research was to determine the effect of word of mouth on purchasing decisions of the body shop japanese cherry blossom body mist product at the body shop shop in Palangka Raya. The method used is a quantitative method with a simple linear regression analysis tool and assisted by SPSS. The population of this research is the customers of the body shop body mist japanese cherry blossom products in Palangka Raya, the sample is 30 people. The results showed that word of mouth had an effect on purchasing decisions for the body shop body shop body mist japanese cherry blossom product at the body shop shop in Palangka Raya.

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...