Building of Informatics, Technology and Science
Vol 4 No 2 (2022): September 2022

Implementasi Analytical Hierarchy Process-Topsis Dalam Penentuan Marketplace Terbaik Di Indonesia

Rice Novita (Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru)
Akhas Rahmadeyan (Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru)
Vina Vamilina (Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru)



Article Info

Publish Date
29 Sep 2022

Abstract

The marketplace industry in Indonesia is starting to grow rapidly over time. Behind the convenience, some users still feel dissatisfied when making transactions. Problems that are often encountered are product incompatibility, delivery problems, types of payment methods, unsatisfactory service, to difficult return policies. In addition, many considerations such as prices, discounts, and promos make users confused about choosing the right marketplace to make transactions. This study applies the AHP-TOPSIS method as decision support to determine the best marketplace in Indonesia with the criteria used, namely discounts & promos, services, features, product quality, payment methods, and availability of goods. While the alternatives used are Tokopedia, Shopee, Blibli, Lazada, and Bukalapak. The results of the implementation with the AHP-TOPSIS method resulted in Shopee being the best marketplace recommendation with a preference value of 0.9897, followed by Tokopedia with a value of 0.7289, Lazada with a value of 0.4145, Bukalapak with a value of 0.0641 and Blibli with a value of 0.0059. The results of this study are expected to be useful for the community in making decisions on choosing the marketplace that best suits their needs and circumstances for conducting transactions

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Journal Info

Abbrev

bits

Publisher

Subject

Computer Science & IT

Description

Building of Informatics, Technology and Science (BITS) is an open access media in publishing scientific articles that contain the results of research in information technology and computers. Paper that enters this journal will be checked for plagiarism and peer-rewiew first to maintain its quality. ...