Proceeding International Conference on Information Technology and Business
2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8

The Effect of Perceived Security and Trust Using Mobile Banking Payment Method (In Madagascar)

Vatsiniaina Tatamo Sahondra (Unknown)
Viola De Yusa (Unknown)

Article Info

Publish Date
20 Dec 2022

Abstract

This study investigates the impact of perceived security and trust using mobile banking on market place. It examines the effect of mobile baking among service quality, customer behavior and buying decision. The findings of the study indicate that among the variables perceived security and perceived trust has significant impacts customer buying decision when shopping online. Moreover, the result expected will be indicate that perceived security had significant positive affect on trust. Service quality improved to be a significant impact on customer satisfaction and buying decision. Keywords—Mobile banking, security perception, trust perception, Intention to buy

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Journal Info
Proceeding International Conference on Information Technology and Business
Website

Abbrev

icitb

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive ...