PENGARUH HARGA DAN IKLAN TERHADAP KEPUTUSAN PENYEWAAN VIRTUAL OFFICE PT. MULTI ENERGI SELARAS (MESO)

Arief Rachmawan Assegaf, SE., MM. (Fakultas Ekonomi Universitas Krisnadwipayana)

Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 23, No 3 (2022): JURNAL EKONOMI DAN INDUSTRI

The purpose of this thesis is to find out how much consumer interest in choosing to rent an office with a virtual office system with prices and advertisements  can  influence  consumer  decisions  of  PT.  Multi  Energi Selaras. The analytical method used is multiple linear regression analysis. The results showed that the price had a negative and insignificant effect on the rental decision, while the advertising had a positive and significant effect on the rental decision. Price partially has a positive and significant effect on rental decisions. Advertising partially positive and significant effect on rental decisions.