International Journal Administration, Business & Organization
Vol 3 No 2 (2022): IJABO

Pengaruh Aksesibilitas dan Fasilitas terhadap Kepuasan Konsumen Halsean Coffee & Resto

Muthia Valerina R. (Politeknik Negeri Bandung)
Rina Adysholihah F. (Politeknik Negeri Bandung)



Article Info

Publish Date
28 Sep 2022

Abstract

Currently, enjoying coffee has become a lifestyle for the community, this makes coffee shops one of the promising businesses in Indonesia. But it is undeniable, business people must pay attention to supporting factors such as access, facilities and other factors in building a coffee shop. Therefore, this study was made with the aim of examining the effect of accessibility, facilities, and customer satisfaction at Halsean Coffee & Resto. This study uses an explanatory method with a quantitative approach. A total of 300 visitors to Halsean Coffee & Resto in Cimahi and surrounding areas were involved in this research. Data analysis in this study used frequency analysis, factor analysis, data normality analysis, and simple regression analysis with the help of SPSS v.24 software. The results of data analysis found that accessibility has a negative and insignificant direction on customer satisfaction, on the contrary, facilities have a positive and significant direction on customer satisfaction.

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Journal Info

Abbrev

ijabo

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...