Upaya Peningkatan Penjualan melalui Kegiatan Pemasaran (Marketplace) di Era New Normal

Muhammad Takrim (Universitas Bina Insani, Bekasi)
Hanif Aulawi (Universitas Bina Insani, Bekasi)
Apriani Simatupang (Universitas Bina Insani, Bekasi)
Yulia Indriyani (Universitas Bina Insani, Bekasi)

Jurnal Pemberdayaan Umat
Vol. 1 No. 2 (2022): Agustus

Purpose: This activity aims to provide training to MSME actors to increase sales through marketplaces in the era of the covid-19 pandemic.  Method: This activity assists with registering sales through marketplaces, help share product photos,  manage sales and evaluate.    Results: This dedication output increases knowledge of understanding the types of marketplaces, understanding of sales strategies, understanding of self-motivation in dealing with Covid-19 and understanding of good sales in carrying out sales during current conditions.  Conclusions: In this activity, there were 63 participants attending Zoom and 80% participants understood this training concept. The remaining 20% of new MSME entrepreneurs still did not understand it because they were the beginner in online business.