Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Vol 6 No 2 (2022): Edisi Mei - Agustus 2022

THE EFFECT OF PRODUCT QUALITY AND SECONDATE BEAUTY BRAND IMAGE TOWARDS CONSUMER REPURCHASE INTENTION

Dezila, Raissa (Unknown)
Ariyanti, Maya (Unknown)

Article Info

Publish Date
03 Jun 2022

Abstract

Based on BPS data in the first quarter of 2020, pharmaceutical growth, chemical industry, traditional medicine including cosmetics grew 5.59%. With this phenomenon, entrepreneurs in the country are interested in entering the cosmetic industry. One of them was Secondate Beauty, which issued its first product, Milky Gel Lip Tint. This product has received numerous reviews, both positive and negative. The purpose of this study is to determine the impact of product quality and brand image on the desire to repurchase Secondate Beauty cosmetics. Data collection in this study will be processed by spreading questionnaire and will be analyzed by SmartPLS 3.3.5. The results show that all variables in this study have a significant influence on the intensity of Secondate Beauty consumers in repurchasing.

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Journal Info
Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Website

Abbrev

mea

Publisher

SEKOLAH TINGGI ILMU EKONOMI MUHAMMADIYAH BANDUNG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen, Ekonomi dan Akuntansi (MEA) Diterbitkan oleh Lembaga Penelitian & Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (STIE) Muhammadiyah Bandung dimaksudkan sebagai media informasi dan forum pengkajian bidang ilmu Akuntansi, Manajemen, Bisnis dan Ekonomi. Jurnal ini berisikan ...