Digital-Based Self-Employed Tendencies in Maintaining Income Levels in the Red Zone of COVID-19

Efriyani Sumastuti (Universitas PGRI Semarang, Jl. Sidodadi Timur No.24, Kota Semarang, Jawa Tengah, 50232, Indonesia)
Dhea Rizky Amelia (Universitas PGRI Semarang, Jl. Sidodadi Timur No.24, Kota Semarang, Jawa Tengah, 50232, Indonesia)
Ika Indriasari (Universitas PGRI Semarang, Jl. Sidodadi Timur No.24, Kota Semarang, Jawa Tengah, 50232, Indonesia)
Rita Meiriyanti (Universitas PGRI Semarang, Jl. Sidodadi Timur No.24, Kota Semarang, Jawa Tengah, 50232, Indonesia)

Quantitative Economics and Management Studies
Vol. 4 No. 1 (2023)

This study has two objectives: wanting to know the tendency of Self-Employed in the COVID-19 red zone to maintain income levels and the predictive probability of using digitalization to maintain income levels in the COVID-19 Pandemic Era. Secondly, wanting to know the socio-demographic factors of Self-Employed in the red zone and have used a digital approach in their work to maintain income levels during the COVID-19 pandemic. Data sourced from Sakernas August 2020, with logistic regression analysis method. Self-Employed in the red zone of COVID-19 have a lower tendency than those who work in the green zone of COVID-19 to maintain their income level. On the other hand, Self-Employed who have been digitized have a greater probability of increasing their income. Furthermore, Self-Employed with a digital approach who do not work in crowds, do not experience a decrease in working hours, have high skills, and live in villages have a greater probability of maintaining income levels in the red zone of COVID-19.