Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Vol 10 No 2 (2022)

PENGARUH E-SATISFACTION ON RE-USE INTENTION PADA PLATFORM BCA MOBILE BANKING

Irene Ariska Limanua (Program Studi Manajemen, Universitas Singaperbangsa Karawang)
Aldi Pamungkas (Program Studi Manajemen, Universitas Singaperbangsa Karawang)
Abdul Yusuf (Program Studi Manajemen, Universitas Singaperbangsa Karawang)



Article Info

Publish Date
31 Dec 2022

Abstract

In this modern era, all activities are based on technology. One of them is the economic sector, all economies are starting to switch to using advanced technology such as e-banking. And one of the determinants of the company's success to increase the re-use intention of mobile banking applications is the high level of user satisfaction. This study uses a quantitative approach by spreading questionnaires and measurements are carried out using the Likert scale. This research was conducted on the BCA Mobile Banking platform, where the population in this study is all BCA Mobile Banking users. Purposive sampling techniques were used in determining the number of study samples totaling 102 people, and the data was analyzed using SPSS software with simple linear regression analysis. The results showed that e-satisfaction had a positive and significant effect on reuse intentions

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Journal Info

Abbrev

ekobis

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekobis diterbitkan oleh Fakultas Ekonomi Universitas Boyolali secara berkala (setiap 6 bulan) pada bulan Juni dan Desember dengan tujuan untuk menyebarluaskan informasi tentang Ilmu Manajemen dan Akuntansi berupa kajian konseptual dan hasil ...