<![CDATA[One form of democracy is the election of leaders, from presidential candidates down to village head candidates. Thewinning team involvement affects the potential leader selection. The winning team needs a political communicationstrategy to win its candidate. This study aims to find out and analyze the political communication strategy of RIDHOand the winning team in the election of the Tabilaa Village Head for the 2021-2027 period. The research method usedin this study is descriptive qualitative with data collection through observation, interviews, and documentation tounderstand the phenomena in the field. The result of this study describes that RIDHO and team have several politicalcommunication strategies, namely: (1) the rhetoric by conveying messages directly about the Vision-Mission of Tabilaavillage development, (2) The propaganda as a way to control issues that arise and to hold togetherness and unity in theteam as no victory without struggling, (3) campaigns consist of an open campaign and door-to-door campaign throughcareful planning, placing communicators, drafting the 5W+1H concept, and (4) mass media use is through online news.This study can in]]>
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