JOURNAL OF BUSINESS STUDIES
Vol 7, No 2 (2022): Business Studies

PENGARUH ONLINE CUSTOMER REVIEW DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN MAKANAN PADA MARKETPLACE SHOPEEFOOD (Studi pada konsumen ShopeeFood di Jakarta)

Azaria, Phamendyta (Unknown)
Sagala, Jayanti (Unknown)

Article Info

Publish Date
04 Jan 2023

Abstract

This study aims to examine the effect of Online Customer Reviews and Discounts on Food Purchasing Decisions at the ShopeeFood marketplace. This research was carried out online by distributing questionnaires to respondents who live in Jakarta. The sampling technique uses purposive sampling. The data analysis method used is multiple linear regression. The results of the study show that (1) Online Customer Reviews have a positive and significant effect on Food Purchasing Decisions for ShopeeFood consumers in Jakarta (2) Discounts have a positive and significant effect on Food Purchase Decisions for ShopeeFood consumers in Jakarta (3) Online Customer Reviews and Discounts have a positive and significant effect significant impact on food purchasing decisions for ShopeeFood consumers in Jakarta.

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Journal Info
JOURNAL OF BUSINESS STUDIES
Website

Abbrev

jbsuta

Publisher

Universitas 17 Agustus 1945 Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of Business Studies (JOBS) publish research paper specificity in the field of economic and business, SMEs or a study of local business in Indonesia. JOBS focus on national economic problems and corporate. The results of the study are expected to contribute to the national economic ...