<![CDATA[This study aims to analyze the development strategy of farming Tangerine in Lubuk Leban District SOSOH BUAY Termites Regency Ulu through SWOT analysis (Strength, Weakness, Opportunitie, and Threats . This research was conducted in November 2016 until January 2017 . The method used in this study is a survey method andsampling method used was stratified random method is unbalanced (Dispropotionated stratified random sampling) . The method of data processing is done using analysis matrices . Based on the result ofinternal development of citrus farming is the power (has large tracts of land for the cultivation of citrus fruit available in the fresh and health-related ) and weaknesses (harvested only once a year, farming technology is simple, using seeds local, as well as lack of maintenance) . The external factor is the development of citrus with a chance (there is always a demand , the frequency of counseling , as well as broad-scale marketing ) , and threats (competition prices , crop pests and high ) as well as strategy development citrus farming strategy that 1 )increase the production of citrus high quality with better production ,grading and standardization , and position local oranges with prestige are better than orange imports . Strategy 2 ) (3)undertakes the type of seedand cultivate citrus fruits is healthy to eat. Strategy 3 ) forms anetwork of cooperation with other stakeholders , such as largesupermarkets , networking and technology strategies must be improvedand 4 ) establish institutions related to citrus farming, more attention tothe quality of production with the implementation of Integrated Pest Management (IPM ) is right .]]>
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