Enrichment : Journal of Management
Vol. 12 No. 5 (2022): December: Management Science And Field

Effect of production costs and marketing costs on the net profits of consumer goods companies in Indonesia

Afif Haekhal (Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung)



Article Info

Publish Date
28 Dec 2022

Abstract

The purpose of this study was to examine the effect of production costs and marketing costs on the net profit of the cigarette sub-sector companies in Indonesia. The population in this study are all cigarette sub-sector companies in Indonesia, both those that have been listed on the Stock Exchange and those that have not. The samples used in this study were the three largest cigarette companies in Indonesia, namely PT Gudang Garam Tbk, PT Karya Dibya Mahardika (Apache), and PT Sampoerna Tbk. The data used in this study is primary data in the form of data on production costs, marketing, and net income for the early 2016-2020 period which is taken quarterly. The data analysis technique in this study used multiple linear regression. The results showed that production costs and operating costs simultaneously affect net income.

Copyrights © 2022






Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...