Proceeding ISETH (International Summit on Science, Technology, and Humanity)
2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)

The Mediating Role of Environmental Concern and Perceived Consumer Effectiveness on the Relationship between Consumer Skepticism toward Advertising and Green Purchasing Behavior

Waskito, Jati (Unknown)
Wahyono, W (Unknown)

Article Info

Publish Date
13 Dec 2017

Abstract

The purpose of this study was to examine the mediating role of Environmental Concern (EC) and Perceived Consumer Effectiveness (PCE) on the behavior of Green Purchasing. Survey with questionnaire instrument involving 299 respondents and using the structural equation model found the skeptical attitude towards direct effect on EC and PCE. PCE becomes a full-fledged mediating role in the influence of consumer skepticism toward advertising and consumer’s green purchasing behavior, unlike the EC that cannot mediate those relationships.

Copyrights © 2017




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Journal Info
Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Website

Abbrev

iseth

Publisher

Universitas Muhammadiyah Surakarta

Subject

Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Description

The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to ...