Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat
Vol 11, No 2 (2022): Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat

Kampanye Moderasi Beragama di Ruang Digital Indonesia

Robeet Thadi (UIN Fatmawati Sukrano Bengkulu)



Article Info

Publish Date
28 Dec 2022

Abstract

Religious moderation is a trending conversation in the digital space, this article aims to explain the concept of religious moderation, religious topics, forms of campaigns, and strategies for campaigning for religious moderation in Indonesia's digital space. This article uses a qualitative approach to the liberary research method. The results of the study show that, in terms of the concept of moderation, religion is a middle attitude, not secular and not religious. The religious topic of religious moderation from the Google search engine page uses the keywords "Religious Moderation" (over 3.4 million), "Islamic Moderation" (over 3.7 million) higher "wasathiyah" (over 182 thousand), while "Moderation" (5.7 million). Through google trends the results of searching for religious moderation (32%), Islamic moderation (5%) wasathiyyah (less 1%), while moderation (48%), in the form of religious moderation messages can be conveyed in the form of posters, banners, billboards, speeches, and discussion ad. Meanwhile, the campaign strategy for religious moderation by presenting Islam as a humanist religion, changing the paradigm from qabilah to ummah, revitalizing kaffah Islam.

Copyrights © 2022






Journal Info

Abbrev

manhaj

Publisher

Subject

Religion Humanities Social Sciences

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of islamic research and community ...