Business Management Analysis Journal (BMAJ)
Vol 5, No 2 (2022): Business Management Analysis Journal (BMAJ)

User Experience Sebagai Variabel Intervening Dalam Purchase Decision Making Model Pengguna Sistem Informasi Penjualan E-Commerce Grup Go-To Selama Pandemi Covid-19

Lidwina Andrea Gunarso (Universitas Katolik Parahyangan)
Amelia Setiawan (Universitas Katolik Parahyangan)

Article Info

Publish Date
31 Oct 2022

Abstract


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Journal Info
Business Management Analysis Journal (BMAJ)
Website

Abbrev

bmaj

Publisher

Universitas Muria Kudus

Subject

Economics, Econometrics & Finance

Description

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in ...