JURNAL LENSA MUTIARA KOMUNIKASI
Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi

Strategi Komunikasi Pengembangan Pariwisata di Kelurahan Matakando Kota Bima

Irham Irham (Ilmu komunikasi Universitas Mbojo Bima)
Tasrif Tasrif (Ilmu komunikasi Universitas Mbojo Bima)



Article Info

Publish Date
28 Dec 2022

Abstract

The implementation of tourism development policies in the Matakando Village Kota Bima requires an appropriate communication strategy. Mapping a communication strategy is one way for the government to develop regional potential in 10 Matakando Villages with all forms of available Natural Resources. Researchers examine tourism development through the implementation of communication strategies in understanding existing regulations as well as describing the use of government communication strategies to collaborate with various parties in tourism development in local areas. This situation requires a relevant collaborative approach and analysis of the suitability of the concept of implementing a communication strategy originating from regulations, observational data, collection of complementary documents to meet the needs of research on tourism development. Examined from this context, the researchers used a type of qualitative research through a literature review approach. This position places researchers to sort, select, analyze phenomena that occur within the scope of implementing communication strategy policies through a number of supporting documents, articles, tourism narratives in interpreting various issues regarding tourism development communication strategies. Based on the results of observations in the field and the results of document analysis, it was found that a number of implementations of policy communication strategies were found in the communication strategy for tourism development in Matakando Village, including adaptation to facility development and implementation of strategic policies. Facility development adaptation is related to environmental management through various supporting facilities in the development of local area spatial planning. Facility development adaptation is related to environmental management through various supporting facilities in the development of local area spatial planning. Meanwhile, the implementation of strategic policies is related to government collaboration with various parties in assisting tourism development in the Matakando sub-district.

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Journal Info

Abbrev

JLMI

Publisher

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

Description

Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 ...