Proceeding of The International Conference on Economics and Business
Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business

The Importance of the Role of the Logo in Building Branding on MSMEs

Sutrisno Sutrisno (Universitas PGRI Semarang)



Article Info

Publish Date
04 Dec 2022

Abstract

When launching an MSME, MSME branding is very important. MSMEs can increase sales and attract customers with their own brand. By creating websites for MSMEs, creating social media platforms, and providing meaningful logos, MSME branding allows MSMEs to be recognized by the general public. The goal is for sellers to have their own brand, and with the logo of the products being sold, they can also be recognized by the general public. As a result, the logo is extremely important in SMEs. In order for the Istana Gorengan MSME to maximize sales and introduce its products, it is required to produce content for MSMEs, create MSME social media, create MSME websites, and create a new logo for MSMEs. Keywords: , , .

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Journal Info

Abbrev

iceb

Publisher

Subject

Economics, Econometrics & Finance

Description

Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and ...