<![CDATA[The purpose of thus study was to determine the effect of digital transformation and innovasion on Suzuki automotive Dealers in Indonesia. Digital transformation is a trend and a necessity to survive in the current pandemic era. Automotive dealer as apart of automotive industry as one of the industries that is required to be very responsive and fundamental in nature also needs to carry out digital transformation. The research method used is descriptive qualitative and quantitatives analysis. The analysis model used SPSS. The population in this study were 51 Suzuki dealers in Indonesia, with sample 42 dealers. Based on data analysis known that Digital Transformation affect the Performance of Suzuki Dealers partially, Digital Transformation affect the Innovation partially, and Innovation affect the Performance of Suzuki Dealerspartially. But in this case Innovation can’t provide improved between Digital Transformation and Suzuki Dealers Performance.]]>
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