Best Journal of Administration and Management
Vol 1 No 1 (2022): Best Journal of Administration and Management

Visitor Satisfaction at Merangin Garden Tour Merangin Regency, Jambi Province

Arief Rahman Rahman (STIA Banten)
Wahyu Widia Nurnatasya (Unknown)



Article Info

Publish Date
09 Jul 2022

Abstract

The purpose of this study was to find out how the facilities at the Merangin Garden Tourism Park are, to find out how the visitor satisfaction is at the Merangin Garden Tourism Park and to find out how much influence the facilities have on visitor satisfaction at the Merangin Garden Tourism Park. The method used is quantitative research methods. The type of data used is taken from several sources of primary data and secondary data. The population in this study amounted to 10,112 people, with a sample of 100 respondents. Results The correlation coefficient value of 0.648 means that the level of closeness of the relationship between facilities and visitor satisfaction is strong. For the R square value of 0.420, which means that the Facility variable affects the visitor satisfaction variable by 42% and the remaining 58% is explained by other variables that the author did not examine. The results of the t-count (8.427>1.660) so that Ha is accepted and Ho is rejected. It can be concluded that the facilities have a positive and significant effect on visitor satisfaction. It is recommended that the owner or manager improve the facilities that are inadequate and no longer suitable for use, maintain and care for the cleanliness of the park, the existing complementary facilities should be managed properly, cared for and those that are no longer feasible use replaced with new.

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Journal Info

Abbrev

Bejam

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Best Journal of Administration and Management is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of Administration and Management, and Scope this journal: ...