Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Vol 3 No 1 (2024): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB

Strategi Pemasaran Produk Dalam Meningkatkan Kepuasan Pelanggan

Rahayu, Sari (Unknown)

Article Info

Publish Date
10 Jan 2023

Abstract

Marketing strategy is a strategy that used by company in sustainable way to win market competition for long term. This journal aims for company to have product strategy to increase customer satisfaction. Product is a thing that could be offered to customer to be noticed, asked, looked for, purchase, used, consumed by market as a tool for fulfillment or market willingness. Product could give tangible or intangible benefit to satisfy customers potentially. Customer satisfaction is a key factor for business development. Product strategy will have an impact to customer satisfaction. Therefore, satisfied customers will buy product repeatedly and recommend that product to other customers

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Website

Abbrev

JPPISB

Publisher

Universitas Dharma Andalas

Subject

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya (JPPISB) merupakan media jurnal elektronik yang diterbitkan oleh Universitas Dharma Andalas sebagai sarana untuk penyebaran dan publikasi hasil penelitian dan pengkajian pemikiran kritis mahasiswa yang orisinil dan up to date. JPPIM memuat ...