Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Vol. 2 No. 1 (2023): January, 2023

Analysis of the Effect of Tourism Development on Tourist Satisfaction in the Bukit Indah Simarjarunjung Tourism Area, Pariksabungan Village, Simalungun Regency

Yan Saputra Saragih (Universitas Sumatera Utara)



Article Info

Publish Date
09 Jan 2023

Abstract

This study aims to determine the effect of tourism development in terms of attractions, accessibility, amenities and ancillary services on tourist satisfaction in the Bukit Indah Simarjarunjung Tourism Area, Simalungun Regency. The method used is a survey method using a Likert model questionnaire which is distributed using the Google Form. The sample selection method used simple random sampling with a total of 116 respondents. This study uses descriptive analysis with a quantitative approach with multiple linear regression. Each independent variable (X) is then subjected to a t-test and f-test to the dependent variable (Y). The results show that Ataction, Accessibility, Amenities and Asilari Services have a positive and significant effect both partially and simultaneously on tourist satisfaction in the Bukit Indah Tourism Area Simarjarunjung, Simalungun Regency. From the results of the dominant test, it was found that tourist attractions were the most influential variable on tourist satisfaction. Amenities are the variables that need the most attention to strive for their development.

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Journal Info

Abbrev

ministal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow ...