JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Vol 3, No 1: 2023

Pengaruh Perilaku Konsumtif, Pemberian Reward, Redibilitas Platform Terhadap Keputusan Penggunaan E-Wallet Pada Transaksi E-Commerce Dengan Kemudahan Penggunaan Sebagai Variabel Moderating (Studi Kasus : Mahasiswa FEBI UIN Sumatera Utara)

Wahyu Sahara Ramadhana Manurung (Ekonomi Islam, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan)
Nur Ahmadi Bi Rahmani (Asuransi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan,)
Nuri Aslami (Manajemen, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan,)



Article Info

Publish Date
15 Jan 2023

Abstract

The purpose of this research is to find out whether consumptive behavior, giving reward, credibility platform effect on decisions usage e-wallet on transactions e-commerce with ease of use as a variable moderating. This type of research is quantitative. Data collection techniques using a questionnaire (questionnaire). The sampling technique of this study uses Purposive Sampling with a total of 98 respondents. Data analysis technique using test Moderated Regression Analysis with the help of IBM SPSS application Statistic 26.0. The research results show: first, consumptive behavior has a significant effect on the decision to use e-wallet LinkAja with a significance of 0.001<α0.05.Second, gift reward no significant effect on the decision to use e-wallet LinkAja with a significance of 0.199>α0.05.Third, credibility platform significant effect on the decision to use e-wallet LinkAja with a significance of 0.012<α0.05.Fourth, Consumptive Behavior, Giving Reward, Credibility Platform simultaneously significant effect on the decision to use e-wallet LinkAja with a significance of 0.000<α0.05.Fifth. Ease of use is able to moderate the effect of consumptive behavior on usage decisions-wallet LinkAja with a significance of 0.024<α0.05. Sixth, ease of use was unable to moderate the effect of administration reward on usage decisions-wallet LinkAja. with a significance of 0.085<α0.05. Seventh, ease of use is able to moderate the influence of the credibility platform on usage decisions-wallet LinkAja with a significance of 0.024<α0.05.

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Journal Info

Abbrev

JUMSI

Publisher

Subject

Economics, Econometrics & Finance

Description

JURNAL MANAJEMEN AKUNTANSI (JUMSI) diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu secara berkala 4(empat) kali dalam setahun. Setiap edisi memuat 15 artikel ilmiah. JURNAL MANAJEMEN AKUNTANSI (JUMSI) bertujuan menyebarluaskan hasil penelitian di bidang manajemen (akuntansi, ...