Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Vol 2 No 2 (2022)

Pelatihan dan Pendampingan Melalui Digital Marketing, Legalitas dan Manajemen Keuangan dalam Pengembangan UMKM di Kelurahan Plosokerep Kota Blitar

Diah Rahmadani (UPN "VETERAN" JAWA TIMUR)
Chrystia Aji Putra (Universitas Pembangunan Nasional Veteran, Jawa Timur, Indonesia)
Aldien Ramadhan (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Alifia Oktaviani Sastra (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Yumna Putri Salsabil (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Bagus Wahyu Tri Pambudi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Arifiana Nur Hanifah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Indah Nur Hamidah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Reyhan Abiyyu Hartono (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Abrar Athaya Yuris Erbinavydho (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
31 Jul 2022

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the sectors that are well-known for the impact of the Covid-19 pandemic. This impact makes people's purchasing power decrease, and many consumers switch to making online purchases. So it is necessary to provide assistance to MSMEs regarding digital marketing through market places and marketing content, the importance of legality in easy business development, as well as skills for MSME businessmen to manage finances. The target of this community service activity is the owner of MSMEs in Plosokerep Village, Sananwetan District, Blitar City. The implementation method used in this community service is the training method and door to door assistance for each MSME actor. Evaluation of the activities used in this community service is an element of skills and knowledge. The training provided by the 141 Thematic KKN MBKM UPN “Veteran” East Java group regarding the digitization of MSMEs succeeded in changing MSMEs in Plosokerep which were initially still conventional to digital. The purpose of this activity is that business actors can use the internet and technology to support product marketing and expand the reach of the target market through digital marketing.

Copyrights © 2022






Journal Info

Abbrev

literasi

Publisher

Subject

Other

Description

LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi dengan nomor registrasi ISSN (online) adalah jurnal ilmiah multidisiplin terbitan Pengelola Jurnal Politeknik Negeri Ketapang. Jurnal ini bertujuan untuk menyebarkan ide dari hasil pengabdian yang telah dicapai melalui kegiatan pengabdian kepada ...