Analisis SWOT dalam Menentukan Strategi Pemasaran Produk UMKM Opak Kolontong

Ade Ponirah (UIN Sunan Gunung Djati Bandung)
Resna Yuliana (Program Studi Manajemen, STIE Pasundan)
Ade Iskandar Nasution (Program Studi Perbankan Syariah, Universitas Ma’soem)

Journal of Islamic Economics and Business
Vol 1, No 2 (2021): Journal of Islamic Economics and Business

Management strategy as an art and science to formulate, implement, and evaluate organizational decisions to achive its goals. The marketing strategy that has been implemented by the UMKM Opak Kolontong in Bojongkunci Village still uses a traditional system that is by supplying to the center for souvenirs in Bandung. This product has the power that is not fast stale without using preservatives. This product olso has a disadvantage of not having a store and less attractive roughness. The opportunity for this product is to do promotions using instagram and flavor. The threat of this product is the low sales level.