Jurnal Pembangunan Perikanan dan Agribisnis
Vol 1 No 2 (2014): Volume 1, No. 2 2014

ANALISIS PEMASARAN HASIL PERIKANAN LAUT IKAN LAYANG (Decapterus russelli) DAN IKAN TONGKOL (Euthynus sp) DI PANGKALAN PENDARATAN IKAN (PPI) SELILI KOTA SAMARINDA

Wulandari (Universitas Mulawarman)
Juliani (Universitas Mulawarman)
Fitriyana (Universitas Mulawarman)

Article Info

Publish Date
01 Jul 2014

Abstract

This research aims to know about marketing channel and function of marketing is measure by margin, eficiency and marketing benefit of the catch marine fisheries. Average revenue of wholesaler is Rp 30.000.000,00 by the trip, average revenue of agent is Rp 24.561.111,00 by the month and average revenue of retailer is Rp 9.998.900,00 by the month. Average benefit of wholesaler is Rp 17.843.431,00 by the trip, average income of agent is Rp 13.051.319,00 by the month and average income retailer is Rp 5.565.650,00 by the month. Total margin is Rp 16.865,00 and Marketing Efficiency is 56 % for Scads (Decapterus russelli) and 59 % for Eastern Little Tunas (Euthynus sp).

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Journal Info
Jurnal Pembangunan Perikanan dan Agribisnis
Website

Abbrev

ojs

Publisher

Universitas Mulawarman

Subject

Economics, Econometrics & Finance Social Sciences

Description

Focus: Jurnal Pembangunan Perikanan dan Agribisnis: Journal containing scientific writings in the form of research results and review articles from students, lecturers and researchers in the field of fisheries and agribusiness development both from within and from outside the Department of Fisheries ...