Instagram social media development strategy for promotional facilities and local wisdom potential in ecotourism-based coffee villages in Mekarbuana Village Karawang

Zenita Apriani (University of Buana Perjuangan Karawang)
Ery Rosmawati (University of Buana Perjuangan Karawang)
Dini Yani (University of Buana Perjuangan Karawang)

International Journal of Economics and Management Research
Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research

Utilization and use of social media, especially Instagram as something common thing _ used many people for share things in nature positive . Sangabuana Karawang coffee village is one of the areas that save beauty nature , so therefore as aim tourism , whose potential no only for visitors local , however can also be developed for traveler foreign . Adapan aim study this is for reviewing the development strategy for Coffee - Based Villages Ecotourism in Mekarbuana Village , Karawang. As well as reviewing the strategy matrix SWOT analysis ( Strength , Weakness, Opportunity and Threat). Then followed by local coffee village managers . 1) How how to copywriting 2) when perfect time _ in promotion on social media 3) how method make market. Method used that is approach characteristic persuasive educative with lectures , discussions . Expected results form understanding and skills startgi in use social media for promotion development of the Sangabuana coffee village .