Analisis Minat Nasabah Dalam Memilih Produk Tabungan SI HASANAH Pada BMT Syariah Jaya Abadi Kecamatan Giri Mulya

Sylvina Intan Rahmawati (Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Fatmawati Sukarno Bengkulu)
Miti Yarmunida (Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Fatmawati Sukarno Bengkulu)
Herlina Yustati (Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Fatmawati Sukarno Bengkulu)

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 11 No 1 (2023)

This study aims to determine the customer's interest in choosing the SI HASANAH savings product and the factors that influence the customer's interest in choosing the SI HASANAH savings product. This type of research is descriptive with a qualitative approach. With secondary data collection techniques sourced from books, journals, and other written sources as well as primary data, namely observations and interviews. The results showed that the customer's interest in choosing the SI HASANAH savings product at BMT Syariah Jaya Abadi, Giri Mulya District, was seen from the interest indicators as follows: a. Attention, b. Interest (Interest), c. Desire (desire), d. Action (Action). Meanwhile, the factors that influence customer interest in choosing SI HASANAH savings products at BMT Syariah Jaya Abadi, Giri Mulya District are: a. Convenience Factor, b. Promotion Factor, c. The friendliness factor, d. Trust Factor, e. Product Quality Factors, f. Religiosity Factor, g. Income Factor.