Quantitative Economics and Management Studies
Vol. 4 No. 2 (2023)

Balanced Scorecard and Strategy Map Design in The Company (Case Study at PT. Astra Agro Lestari)

Ivan Godang Wardiman (Faculty of Economics and Business, Department of Management, Universitas Andalas, Padang, Indonesia)
Syukri Lukman (Faculty of Economics and Business, Department of Management, Universitas Andalas, Padang, Indonesia)

Article Info

Publish Date
23 Jan 2023

Abstract

This study aims to analyze the performance of PT Astra Agro Lestari using the balanced scorecard and strategy map. Researchers use secondary data through the company's annual report and literature review. The results obtained, starting from a growth and learning perspective, have three strategic objectives and KPIs. Then the internal business process perspective has 5 strategic goals and KPIs. From the customer perspective, it has 3 strategic goals and KPIs. From a financial perspective, it also has 3 strategic goals and KPIs. Furthermore, each prepared strategy is visualized through a strategy map.

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Journal Info
Quantitative Economics and Management Studies
Website

Abbrev

qems

Publisher

PT. Mattawang Mediatama Solution

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Description

Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes ...