Jurnal Ekonomi dan Manajemen (JEKMA)
Vol. 2 No. 1 (2023): Februari: Jurnal Ekonomi dan Manajemen

ANALISIS PENGARUH PENGGUNAAN SISTEM PEMBAYARAN DIGITAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN

Achmad Fauzi (Unknown)
Shifa Ashila Salwa (IBI K57)
Aniar Safitri (Unknown)
Eka Amelia Chiesa Julianti (Unknown)
Sindy Nur Fazriyah (Unknown)



Article Info

Publish Date
19 Jan 2022

Abstract

The purpose of this research is to find out the interest in using digital payments and also to find out how much interest in digital marketing that is used at this time towards purchasing decisions. The research method is using a systematic literature review method or systematic literature review which can be interpreted that the relationship between Purchase Decisions on the Use of Digital Payments and Digital Marketing, the relationship between the variables Use of Digital Payments and Purchase Decisions, and the relationship between Digital Marketing variables and Purchase Decisions was showing valuable positive relation. And in this research it is also to understand the factors that influence user was having an interest in digital payments and perceptions of trust uploaded through digital marketing.

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Journal Info

Abbrev

JEKMA

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Manajemen adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Dosen Muda Indonesia dan di payungi Oleh Yayasan Dosen Muda Indonesia. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari Ekonomi dan manajemen, namun tidak terbatas pada ...