Ekspektra: Jurnal Bisnis & Manajemen
Vol 6 No 1 (2022)

THE EFFECT OF CULTURAL CONTACT ON REVISIT INTENTION ON YOGYAKARTA PALACE TOUR


Article Info

Publish Date
01 Jul 2022

Abstract

This study aims to determine the effect of Cultural Contact on Revisit Intention on Yogyakarta Palace tourism. The dependent variable used is revisit intention, while the independent variables used are cultural contact, and cultural memory. The research method used is causal research with Structural Equation Modeling (SEM) approach. The research sample was 105 tourists from the Yogyakarta Palace. Data collection techniques by distributing online questionnaires. The data analysis technique used classical assumption test, Structural Equation Modeling (SEM) analysis, and hypothesis testing.

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Journal Info
Ekspektra: Jurnal Bisnis & Manajemen
Website

Abbrev

manajemen

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Economics, Econometrics & Finance Other

Description

Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional ...